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We are Wahkohtowin
Wahkohtowin. At its core means connectedness. Between our people, our lands, and our culture. There is a place, both physical and spiritual where we practice this concept in the form of a modern and innovative business.
Wahkohtowin Development GP Inc. is an alliance of Chapleau Cree First Nation, Missanabie Cree First Nation and Brunswick House First Nation, actively pursuing the future needs of communities through the revitalization of cultural practices and the upholding of rights to create sustainable resource management for the benefit of our shared traditional territory, our communities, and our livelihood.
These brand guidelines are to be used to inform communications, craft meaningful language, and share our efforts with our audiences in a visual language that resonates both internally and externally.
Its development is to ensure that outward communications fit the brand and represent the meaning behind it, while adapting the tone and visual identity that grounds our work today.
We see a world where we are one people collectively engaged in ensuring sustainability and harmony within our lands, our people, and our livelihoods for future generations.
Our
Brand
Promise
We are groups of Nations. Yet, First Nations communities in Ontario independently struggle to advance efforts in protecting and accessing resources in our Traditional Territories, and assert leadership in how our lands are managed in a way that preserves cultural practices, creates sustainability, and benefits our livelihood.
Together, we prioritize and push forward future community needs. We actively engage in capacity development support for our communities across cultural revitalization and sustainable resource development programs to build from within.
This innovative reconciliation-based approach to economic development increases opportunities for revenue generation, entrepreneurship, and community engagement.
Our progressive, collaborative, and shared voice is what will gain control of our shared traditional territories to create long-term health and wellbeing for our lands and communities.
We are the Rights Holders of the activities that occur on our shared traditional territory, what we do today is for the prosperity of our future generations.
OUR CONVICTION
We are the Rights Holders of the activities that occur on our shared traditional territory and it is our duty to ensure sustainability and harmony within our lands, our people, and our livelihoods.
OUR VISION
One people collectively engaged in ensuring sustainability and harmony within our lands, our people, and our livelihoods for future generations.
OUR PURPOSE
Providing resources and capacity development to actively pursue and secure the future needs of our communities.
OUR MISSION
To advance the upholding of rights in a collective and collaborative approach that enhances social, cultural, and environmental wellbeing for the long-term health and prosperity of our shared traditional territory.
Connecting First Nations in culture, practice, and purpose.
Brand
Tone
HIGH LEVEL TONE
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Serious - we are dealing with many sensitivities, none of which we feel are funny or cause for provocation.
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Casual - while we are serious, we are also causal, inclusive, and conversational in our tone and language.
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Respectful - while we are authoritative, it is important that we are seen as smart, friendly and open to collaborative learning.
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Neither Enthusiastic nor Matter of Fact - we are frank, but passionate and upbeat about our work.
DO
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Authoritative
Inclusive
Conversational
Passionate
Casual
Frank
Respectful
Friendly
Smart​
DON'T
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Conservative
Coarse
Funny
Irreverent
Playful
Provocative
Sarcastic
Unapologetic
Our
Logo & Icon
Is a visualization of our cultural beliefs (7 grandfather teachings) in practice and motion. It defines the historical relationship between Indigenous and Non-Indigenous Peoples and our coexistence through time; starting together, growing apart, and now exploring reconciliation. It expresses the interconnectedness between all things our Culture, our People, and our Lands.
Our preference is to use the Full Colour Logo. This can be used on solid backgrounds only. DO use it on light backgrounds to ensure contrast DON'T use it on dark or similar coloured backgrounds to the colours in the icon.
Our second preference for logo use is white. This can be used as an overlay on an image or on a colour block while ensuring 100% contrast. DO use highly saturated images, DON'T use on light backgrounds.
Our black logo is used for print only in conditions that restrict colour. This is intended for light backgrounds only. DO use this logo only when necessary, DON'T use on dark backgrounds or in lieu of the colour logo.
We use our white icon most frequently in our visual style. It is used to identify a Wahkohtowin asset as opposed to a full logo. DO ensure contrast, DON'T skew or crop.
Our black icon is used in situations where we are using a colour block and need to meet contrast requirements. DO use this icon sparingly, DON'T use in lieu of the colour logo.
We use the full colour icon across social media to build brand awareness. DO use it on solid backgrounds DON'T use it on dark or similar coloured backgrounds to the colours in the icon.
Don't skew,
Don't crop,
Leave some space.
Some general rules of thumb with file use. RGB for digital, CMYK for print. EPS for designers and large scale projects, PNG for general use and small scale projects (letter sized and smaller). DO keep the original proportions always DON'T leave less than 1/4" (18pt/18px) of space around the logo or icon.
Our
Typography
Is all open source fonts. We pair Lato Light and Open Sans for high impact, easy to read, and easy to use experiences for you and our audiences. More importantly, how you use them make all the difference.
Lato Light
Bold for titles
Always break on more than 1 line.
Condensed line spacing .9 or -40.
Always in sentence case.
Open sans is our main body copy typeface. In documents and publications we use 10pt, in web we use 14pt. It is used in sentence case.
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We use Open Sans Bold to increase contrast on our visual style.
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WE USE OPEN SANS ALL CAPS ITALIC TO IDENTIFY EXTERNAL SOURCES OR PEOPLE IN 10PT.
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WE USE ALL CAPS OPEN SANS 14PT WITH 0.1|100 PT KEARNING TO IDENTIFY SECTIONS NO PUNCTUATION
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Our
Colour Theory
We use colour to engage our audience in activity and is the voice of our work. It comes to life in our visual style and application. We pair the colours to promote contrast and complement imagery. We use it in conjunction with imagery, titles, and typography.
ICON PALETTE
HEX
RGB
CMYK
6AB352
106 79 102
58 5 72 1
HEX
RGB
CMYK
4BADA9
75 173 169
71 5 23 0
HEX
RGB
CMYK
3D156F
61 21 111
79 89 14 4
HEX
RGB
CMYK
E8180C
232 24 12
8 91 92 1
HEX
RGB
CMYK
F7711D
247 113 29
2 55 85 0
HEX
RGB
CMYK
EFEA18
239 234 24
6 5 92 0
TEXT PALETTE
We use FAFAFA (R 250 G 250 B 250 | C 2 M 1 Y 1 K 0) as our primary background colour. It is the background of this page.
We use white and slate for our text.
FFFFFF R 255 G 255 B 255 | C 0 M 0 Y 0 K 0
262828 R 38 G 40 B 40 | C 67 M 51 Y 53 K 55
COMPLEMENTARY PALETTE
HEX
RGB
CMYK
10B374
16 179 116
90 0 64 0
HEX
RGB
CMYK
7774D1
119 116 209
55 44 0 0
HEX
RGB
CMYK
F15418
241 84 24
5 66 87 0
HEX
RGB
CMYK
EBBC08
235 188 8
7 23 95 1
When we put our palettes into action we use some colours more than others.
Our
Visual Style
BRAND STYLE
When we are speaking about our brand we use isolated images and compositions that demonstrate Our Culture, Our Lands & Waters, and Our People. We keep our palette to a minimum and our copy in white or slate.
IMAGERY & WORK STYLE
When we are speaking about our work we bring in full scale images and colour. We use highly saturated photos that are as colourful as our beliefs, and we use colour in blocks, titles, and buttons. The colours used in our titles, block and button either match tones in the imagery, or are a complementary colour (opposite on the colour wheel).
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If placing copy on a colour block please ensure minimum requirements are met for accessibility here > Contrast Checker
Using our
assets responsibly
In creating communications pieces we want certain things to appear. Here is a checklist by channel.
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PRINT & DIGITAL PUBLICATIONS | Full Logo + Icon (watermark)
VIDEO ASSETS | Icon
SOCIAL POSTS | None
SOCIAL PROFILES | Icon
SOCIAL COVERS | Full Logo
Social posts are shared via our channel which has our Icon + Name with every post. We do not need to include logos on our posts.
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Please use our brand responsibly, and with permission. If you have any questions please ask.
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READY, SET, GO....
